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The artist gives £25,000 Mercury Prize to grassroots concert halls

The artist holding his trophy in the North East
He received the Mercury Prize recently in Newcastle

The star has donated the complete sum of his £25,000 award cash to the trust for venues, which works to save the Britain's grassroots concert spaces.

Fender was awarded the prize on mid-October as his latest record People Watching was named the outstanding release of the last 12 months.

The musician has opted to donate the funds to the trust, in appreciation of the essential function small stages had in his beginning days.

"I personally couldn't be pursuing what I am doing today if it weren't for all the shows I did around the North East, and beyond, when I was starting out," stated Sam Fender. "These venues are renowned, but they are facing challenges."

Since the start of 2023, over 150 of these venues have permanently closed – roughly one-sixth of the entire UK sector.

Over the past year, well-known musicians including Pulp, the group Coldplay, the singer Katy Perry and Ed Sheeran have all backed the trust in its attempts to support the industry, by applying a small levy to their admission fees, which goes to help local stages.

He also participated, collecting in excess of £100,000 on his recent tour to help 38 small stages across Britain.

These funds helped venues that were dealing with potential shutdown due to difficulties stemming from floods, fire incidents and personal losses, as well as licensing issues, legal disputes and sound issues.

Other venues obtained monetary aid in improving facilities and sound and lighting systems that positively impacted musicians and fans.

"The concept that revenue from performances in large arenas backs the smaller venues, where it begins for artists like me, is just common sense," Fender has stated.

Pulp on stage
They are one of the many acts who gave their award prize money to non-profits

The musician is not the first artist to give his award funds to charitable organizations.

In they earned the award in the mid-90s for their album Different Class, lead singer Cocker stated that the act would give their cash to the organization War Child.

In 2002, artist Ms Dynamite divided her prize among several charities, including the children's charity and a charity for Sickle Cell.

"I also contributed a thousand pounds to the center, to their gymnastics class, because I practiced gymnastics when I was younger and they lacked new equipment," Ms Dynamite explained to outlets.

In recent years, they gave their prize money to the local youth club that developed their band, as well as other independent music bodies.

Also 1994 winners M People contributed their prize to a multiple sclerosis charity after a close contact was identified with the disease.

"The victory was ample," remarked vocalist Heather Small. "The money was the cherry on top but we could do without the cherry, because we had the main prize. So our success touched another person's life."

Last week, the trust announced it had saved a couple of grassroots venues in that region, by bringing them into community ownership.

One venue in that area and The Croft in Bristol were acquired under the community ownership initiative, which is supported by a national body and music fans who purchase "shares" in the properties.

Written by

Jeanette King

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.

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